FUTURE NOODLES: SEND MORE INSTANT PLANT-BASED NOODS
Future Noodles has disrupted the food market with plant-based instant noodles, that are created with sustainably sourced ingredients and plastic free packaging. Otherway, London-based design and advertising studio and Chef Carl Clarke, the mind behind cult restaurants Chik’n and Chick N’Sours, have created “not a normal noodle” but an innovative product for time poor foodies.
Instant noodles are infamous as quick, easy and usually unhealthy, high calorie snack. That even foodies find themselves with some packets of instant noodles in the back of their cupboards. Future Noodles has entered the market as a plant based premium offering to disrupt the shelf and category.
Future Noodles range is ready in three minutes and launches to UK consumers in April 2021 with shoppers able to stock up online. The ethos of the company is to disrupt the market with a product that not only tastes great but is good for people and the planet. The premium packaging was designed specifically to separate the brand from standards within impulse products, not only zero plastic but they have partnered up with FareShare charity to donate meals to the vulnerable.
“Noodle branding and marketing has historically always been fun and entertaining but it’s also been super important that the Future Noodles product gets taken seriously. It’s pioneering a new sector in the market which is why the design also reflects the innovation and skill that goes into making them. This is art meets science,” - Jono Holt, Otherway Founder
The infinite logo that appears throughout the packaging reflects the heart of Future Noodles – to give back to the community as much as it takes. Within the branding “Noodlers” appear, small characters on the packaging that are inspired by the first three flavours: Spicy Kimchi, Yellow Curry and Smoky. This character branding symbolises the new Future Noodles community looking to create change in purchase with more instant plant-based noods.
Website: futurenoodles.com
Instagram: @thefuturenoodles
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